RECENT FLORICULTURE IN INDIA
Keywords:Floriculture, Marketing strategy, Export, Florist
This report finishes a research of the floriculture sector's recent advancements in India, notably in terms of key cut flower producing states, industry growth, and export potential. The primary focus is on commercially farmed cut and loose flowers. Documentation was carried out throughout the previous two decades. The purpose of this study is to look at the export performance, the composition of exports, the means of transportation for floriculture exports, and the share of floriculture exports. India produces roughly 19 lakh Tonnes of loose flowers and 8.90 lakh Tonnes of cut flowers per year on 3.40 lakh hectares of land, bringing in considerable revenue to the exchequer through domestic & global commerce. India is ranked 18th in the world, with a 0.6 % of the worldwide floriculture trade. Exports grew at a CAGR of 4 % during the previous decade. In 2010-11, India was the greatest exporter to the United States, with US $ 12.72 million, US $ 16.06 million in 2014-15, and US $ 19.49 million in 2019-20. Exports through air are on the rise, rising from 27 % in 2010-11 to 40.21 percent in 2019-20, with a compound annual rate of 0.06 percent.